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THE STORY OF GYMTOTE / FACT + FICTION

Written by Helena Searcaigh

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Posted on October 16 2017

When Gymtote launched in 2013, we were the first brand to offer serious style and function to gym goers.

Our range of multifunctional handbags and backpacks were designed with a wet kit compartment, shoe compartment and laptop space. 

But we saw that people were buying our vegan organiser bags and using them as baby changing backpacks, stylish women's laptop bags and women's carry on / commuter bags.  

So we rebranded to a new name, Fact + Fiction. Our name reflects that our bags have two sides to them - they look like an ordinary handbag but hide a wealth of technical features inside. 

We are the only brand to offer anti-smell technology and a fully wipeable and breathable compartmentalised interior as standard across our range. 

We're proud to be a small British company still owned and run by us, the founders. 

 

 Check out the Fact + Fiction range here - www.shopfactandfiction.com